Commitment
Promotion & Sponsorship
We use subsidies and sponsoring as an effective marketing tool and promote study work at universities, among other things, in the form of free samples. At the local level, we support schools, sports clubs and cultural events through grants.
Sponsorship with Franke
Sponsorship can be a very effective marketing tool as it allows companies to present their brand, products or services in a broad and targeted way. Sponsorship generally refers to the financial or material support of events, people or organisations in the hope that the associated presentation of the brand will lead to a positive perception and increased customer loyalty.
Sponsorship at Franke consists on the one hand of the provision of free sample parts (wire race bearings, linear systems) for prototypes and research. Concrete examples are bearing elements for hubless rims in motorsports or components for student research projects at universities. In return, we benefit from advertising on the racing cars or in the media as part of the reporting. In this way, we can address a broad audience and associate our brand with speed, performance and innovation.
Regional reference
Sponsorship is also used at Franke at a local level, for example by supporting schools, sports clubs or cultural events. In this case, we can present our brand in the community and give something in return at the same time. By supporting local initiatives, we gain the trust and loyalty of consumers.
